• Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

На складе
Автор: Robert G. Cooper
Чтец: James Edward Thomas
Длительность: 17.5 hours
Дата выхода:2017
Издательство:Hachette Book Group
ISBN:9781478923763

Слушать фрагмент:

    • 99 ₽



      Задать вопрос

      Внимание: HTML не поддерживается! Используйте обычный текст!



      For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

      "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

      Download and start listening now!

      Написать отзыв

      Внимание: HTML не поддерживается! Используйте обычный текст!
          Плохо           Хорошо
      Основные характеристики
      АвторRobert G. Cooper
      ЧтецJames Edward Thomas


      Вас может заинтересовать:

      Популярные книги в этом разделе:

      Теги: аудиокнига, аудиокнига на английском, аудиокнига на английском скачать, mp3, audiobook, бизнес, бизнес-решений, Филип Котлер, Robert G,