• The E-Myth Revisited: Why Most Small Businesses Don't Work and

The E-Myth Revisited: Why Most Small Businesses Don't Work and

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Автор: Michael E. Gerber
Чтец: Michael E. Gerber
Длительность: 8 hours
Дата выхода:2005
Издательство:HarperAudio
ISBN:9780060839246

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      In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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      АвторMichael E. Gerber
      ЧтецMichael E. Gerber


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